AILSA CHANG, HOST: There are a lot of artists, singers and writers who make us see the world a little bit differently, but not many who inspire a brand new color.</s>PRINCE: (Singing) Purple rain, purple rain.</s>DAVID GREENE, HOST: That is, of course, the artist formerly known as Prince, sometimes known as an unpronounceable symbol.</s>PRINCE: (Singing) Purple rain, purple rain.</s>AILSA CHANG, HOST: But always he is known as the Purple One. He wore purple, dropped purple and violet into some of his songs. And of course, he made the film, "Purple Rain." And now the late rock star has his own personal hue.</s>DAVID GREENE, HOST: That's right. Pantone, the company that has seemingly catalog every imaginable color, says it is naming a shade of purple after Prince.</s>PRINCE: (Singing) I only wanted to see you underneath the purple rain.</s>AILSA CHANG, HOST: It's called Love Symbol #2.</s>DAVID GREENE, HOST: Or maybe it's called The Color Formerly Known As Love Symbol #2.
Color-cataloguing company Pantone is paying a unique tribute to the late singer Prince: a unique shade of purple called "Love Symbol #2."