MARTHA PEASE, BRANDING EXPERT & AUTHOR: And if you change it, we're less likely to choose some other soda. We're more likely to stay with Pepsi. That's the message that we're getting.</s>BROOKE BALDWIN, CNN ANCHOR: Quickly, because I was curious, I was talking to my team this morning because I swore off soda years ago, although if you hand me a bag of Sour Patch Kids, you won't be getting them back. That's another story.</s>DR. PHILIPPA CHEETHAM, CANCER SPECIALIST, WINTHROP UNIVERSITY HOSPITAL: I think they probably will and the sucralose is perceived to be safer. Huge numbers of studies have been done on that as well. It's a big issue. The perception is that aspartame, studies have looked at the cancer effect, the reproductive effect, the neurological effects on nerve function and brain damage. We know it's safe but the perception is aspartame is out and sucralose is perceived to be better. I think they will follow suit.</s>BALDWIN: My executive producer has just started drinking quite a bit of Diet Coke, would like to know how much is too much of diet soda per day?</s>CHEETHAM: It's a great question. We know with aspartame, the safe limits are if you are drinking less than 21 can as day, that's what the</s>FDA -- BALDWIN: Less than 21 cans?</s>CHEETHAM: That's absolutely crazy, so --</s>BALDWIN: Give me a real number.</s>CHEETHAM: We know that everything in moderation is important. But you're going to have to drink a lot of diet soda to exceed what is deemed the safe FDA levels.</s>BALDWIN: I think later, I might have to tell him that you really said two.
Pepsi Ditches Aspartame From Diet Soda