LEMON: All right. So you can't get a date. Maybe you should lower your standards. There's a dating web site for ugly people. It may sound like a gimmick, but supporters say it's only honest intentions behind UglySchmucks.com. It launched about three weeks ago here and in Canada. Its creator, his name is Joey Deluca, told me he's had a great response and a member, Keeli Wheeler, told me why she joined.</s>KEELI WHEELER, MEMBER, UGLYSCHMUCKS.COM: I'm looking inwards, the people that I want to meet. I find beauty is within the soul. And besides that, beauty is in the eye of the beholder. So, I leave that to, you know, to each person to decide.</s>LEMON: So, what do you think of the traditional web sites? They were too focused on beauty and bodies and all that stuff and so you decided to do this?</s>WHEELER: Uh-huh. And, you know, they not only focus on beauty but also on material possessions, your income, you know, things like that, that just are irrelevant to me.</s>JOEY DELUCA, CREATOR, UGLYSCHMUCKS.COM: It's not really a unique idea. So far, we've had -- we've had 2,000 registered members on the site, but we've only been out -- we've only been live for about a month now.</s>LEMON: All right. So, pretty people, don't even bother because Joey Deluca is making sure membership stays exclusive. Members can vote a person off if they think the dater is too attractive for UglySchmucks.com. Ten votes will get a person booted, but so far no one has been rejected. Sign of the times. And beauty is in the eye, right? I'm Don Lemon at the CNN world headquarters in Atlanta. Thanks for watching. I'll see you back here next weekend. Have a good night and a great week.
Canadian Starts Dating Site for the Ugly