MICHAEL HOLMES, WORLD NEWS: The United Nations is spearheading a campaign to check the spread of AIDS in the world's second most populous country, India. The campaign targets men and aims to change their attitudes toward sex. But as CNN's Ram Ramgopal reports, the gender discrimination in India could hinder that campaign.</s>RAM RAMGOPAL, CNN CORRESPONDENT (voice-over): The UN's new global AIDS campaign, unveiled in India, is aimed at changing the attitudes of men, the primary transmitters of HIV. The thinking is that the course of the epidemic can be changed if men start taking more responsibility for their sexual behavior.</s>DR. PETER PIOT, EXEC. DIR., UNAIDS: When you take an honest look at this epidemic and after 20 years what the driving force is in something that is predominantly sexually transmitted, be it heterosexually transmitted or between men who have sex with men, then there's no way to continue to dance around the issue of male sexual behavior.</s>RAMGOPAL: The UN says cultural mores encourage men to be physically strong, daring and sexually vibrant. It says some of these expectations translate into attitudes in sex and drug use that endanger the lives of the men, their partners and their families.</s>UNIDENTIFIED MALE (through translator): I ended up having a relationship with a woman that I once met at a railway station. But apart from that, I don't really visit prostitutes.</s>UNIDENTIFIED FEMALE (through translator): I have not even touched tobacco or alcohol in my life, but my husband was heavily into drugs. He used to inject himself with all sorts of drugs. That's how I got infected.</s>RAMGOPAL: The UN isn't offering any specific plans to educate men about their responsibilities. But India's government plans to have sex education taught at more than 90 percent of all colleges and schools. However, critics say the country's fight against AIDS will remain an uphill battle until gender discrimination is addressed. Ram Ramgopal, CNN.
New UN Campaign Against AIDS Unveiled In India