RENEE MONTAGNE, host: NPR's business news starts with Hyundai's gains.</s>RENEE MONTAGNE, host: The South Korean carmaker says global sales shot up last month - 23 percent. Hyundai is clearly benefiting from Toyota's troubles, but it's also bracing for the Japanese carmaker to come back with some aggressive incentives. Also yesterday, Hyundai announced a recall of a different kind. It's not a car recall. It's a recall of a voice.</s>RENEE MONTAGNE, host: Hyundai is pulling the voice of actor Jeff Bridges for its ads during Sunday night's broadcast of the Oscars. Bridges has narrated Hyundai commercials for the past two years. But there's a rule limiting the use of nominees in commercials that air during the Oscars.</s>RENEE MONTAGNE, host: Jeff Bridges was nominated for his role in the movie "Crazy Heart." Hyundai has recruited other actors to take his place.
Hyundai is pulling the voice of actor Jeff Bridges from its ads during Sunday night's broadcast of the Oscars. The Academy of Motion Picture Arts and Sciences has a rule limiting the use of nominees in Oscar ads. Bridges, nominated for the best actor award for his role in Crazy Heart, has voiced ads for the Korean automaker since 2007.