CAROL COSTELLO, CNN ANCHOR: Before you go brush your teeth, you have to hear this business buzz. A toothpaste company wants to spice up your brush, and it's even starring a famous chef in its ads. Let's find out who it is from Carrie Lee who is live in New York. So, who is it?</s>CARRIE LEE, CNN FINANCIAL NEWS CORRESPONDENT: It is Emeril Lagasse, Carol, the famous Food Network chef. How could you guess? The company is now employing him to star in a new advertising campaign. He's basically telling people to spice it up and put it on their teeth. Crest Toothpaste launching a new line of toothpaste called Whitening Expressions. Mr. Lagasse starring in its commercials. This is a very big deal, an $80 million marketing campaign for Crest. Flavors include cinnamon rush, extreme herbal mint and fresh citrus breeze. The commercials are going to roll out a little later this month. That's when these flavors also become available in stores, Carol. Kicking it up a notch, who better to do so than Emeril Lagasse?</s>COSTELLO: Bam, you're right. Thank you, Carrie Lee, appreciate it.</s>LEE: OK. TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com Toothpaste>
Brush Twice A Day: Crest Offers New Line of Flavored Toothpaste