SCOTT SIMON, host: And it's worth noting that, given the current economy and unemployment rate, not everybody is quick to open their wallets this year.</s>Mr. KEN WILLIAMS: I've taken a hard look at what, you know, not quite, hey, there is a new thing out, let's go buy it for $300. Instead of that, it's like, do we need that now or can we wait till we have 300 expendable dollars before we get it?</s>Ms. JENNIFER HEENEY: I feel like in this time of year I'd probably be buying more for myself when I'm out shopping. Something for myself, two things for friends and family, but this year I'm trying to not splurge on myself and just save some money.</s>Ms. KRISHA DIA: The economy has really affected my tuition, so that made my shopping habits less and less. I have no money to go shopping anymore.</s>Ms. ZEQUICE ROSS: We're trying to be a little bit more smart about what we spend our money on and find the good deals, and if we can find better deals online we'll probably shop online. But if we find them in the store, we'll probably purchase them as well.</s>SCOTT SIMON, host: Ken Williams of Sheridan, Oregon, Jennifer Heeney of Fort Lauderdale, Krisha Dia and Zequice Ross of Atlanta - all out shopping yesterday.
As the holiday shopping season revs up, we hear from Black Friday shoppers in Georgia, Florida and Oregon.