DAVID GREENE, HOST: One of the product spots that went viral during the Super Bowl was not seen on television and did not cost millions of dollars.</s>DAVID GREENE, HOST: And that brings us to today's last word in business: Oreo.</s>RENEE MONTAGNE, HOST: Oreo took advantage of last night's stadium blackout to tweet an image of the cookie submerged  in darkness with the caption: You Can Still Dunk in the Dark.</s>RENEE MONTAGNE, HOST: Sarah Hofstetter is president of the ad agency 360i.</s>SARAH HOFSTETTER: As soon as the blackout hit, our team all said hey, we've got a lot of people staring at their screen and not a heck of a lot going on. What can we do with this?</s>DAVID GREENE, HOST: Well, they said hey, let's do it. And their clever on-the-fly ad was re-tweeted thousands of times. Sounds like a slam dunk - if you will.</s>DAVID GREENE, HOST: That's the business news on MORNING EDITION from NPR News. I'm David Greene.</s>RENEE MONTAGNE, HOST: And I'm Renee Montagne.
Oreo took advantage of Sunday night's stadium blackout to tweet an image of the cookie enveloped in darkness with the caption: "You Can Still Dunk in the Dark." The clever on-the-fly ad was re-tweeted thousands of times.