DAVID GREENE, HOST: All right. From Planet Money's t-shirt to another popular item that is sewn together. Today in Rio, Adidas unveils the soccer ball that will be used during next year's World Cup in Brazil.</s>RENEE MONTAGNE, HOST: It's called the Brazuca. That's a world Brazilians use to describe their national pride. Brazuca was the overwhelming choice in a national name-the-ball contest. It handily beat out the closest challenger, the bossa nova.</s>DAVID GREENE, HOST: Both pretty catchy. Now, to mark the World Cup ball's grand unveiling, Adidas says every baby born in Brazil today will be entitled to a Brazuca of his or her own.
Sports equipment and apparel company Adidas on Tuesday unveils the soccer ball to be used during next year's World Cup in Brazil. A contest was held to name the ball. The winning name: Brazuca.