QUEST: Burger King wants to become the hotdog king, and for the first time in its 62-year history, it's putting hotdogs on the menu in U.S. outlets. CNN Money correspondent Cristina Alesci in New York with more. Having - why? Why, Cristina? I mean, what is the attraction to Burger King to suddenly start selling hotdogs?</s>CRISTINA ALESCI, CNNMONEY CORRESPONDENT: Well, this is all about money, right? They want to drive top-line growth and they see hotdogs as the way to do it. And it's somewhat logical, right. How hard is it to throw a hotdog on a grill right next to a burger. It doesn't take any rejiggering in the kitchen or anything like that. But there is risk involved here, Richard. If you think about it, they have to be careful that customers don't trade down - instead of buying let's say a burger for $4 or $5, they'll opt for the $2option when it comes to hotdogs. Now, Burger King says it has studied this issue very carefully in the test markets that it has been in for the past year and said people are adding on hotdogs, not swapping them out for the higher-ticket items. But obviously, you know, that's in several test markets. They're going to have to see how this rolls out.</s>QUEST: Right.</s>ALESCI: Generally, franchisees aren't really happy when you add extra items to the menu because it makes their lives more difficult.</s>QUEST: We have another place for us to go on our first date. Never mind -</s>QUEST: -- Chipotle. We're having hotdogs - hotdogs at Burger King.</s>ALESCI: You're not getting - you're not getting out of taking me to the Four Seasons. I'm holding you to that.</s>QUEST: Four Seasons, Schmeasons. Cristina Alesci -</s>QUEST: We'll have a "Profitable Moment" after the break.
Burger King to State Selling Hotdogs.