AUDIE CORNISH, HOST: A new TV channel is going to the dogs.</s>BECKY LUBEACH: It is TV that is shot from a dog's perspective.</s>AUDIE CORNISH, HOST: That's Becky Lubeach of DOGTV.</s>BECKY LUBEACH: It's been enhanced, that - the colors that they see pop out. And the music has all been composed for them.</s>AUDIE CORNISH, HOST: In other words, entertainment made not for you, but for your stay-at-home hound. No sitcoms about dogs; no "Jersey Shore"; no ads, either.</s>MELISSA BLOCK, HOST: Lubeach says DOGTV's programming is scientifically developed for dogs left alone, and it's programmed by time of day.</s>AUDIE CORNISH, HOST: In the morning, content to get the dog up and playing.</s>BECKY LUBEACH: And that stimulation could be two dogs playing tug-of-war. It could be playing with some kids outside - those types of things.</s>MELISSA BLOCK, HOST: Midday programming is meant to calm your pet down. There's also a learning side called "Exposure."</s>UNIDENTIFIED WOMAN: Stay. Good boy, Callie.</s>BECKY LUBEACH: Like the mailman coming to the front door. Or my dog was actually featured in a segment where he went to the vet - shot down low for that. A dog can experience things that they might not encounter in everyday life.</s>AUDIE CORNISH, HOST: Dog lovers, don't check your local cable listings just yet. DOGTV is available online for free, to any Internet-savvy pooch. But the cable TV version is only available right now in San Diego.</s>MELISSA BLOCK, HOST: But never fear: Its creators hope to land a distribution deal soon and unleash DOGTV nationwide.
An entity called "DOGTV" launched online in California two months ago and has plans for national distribution. The advertising-free programming is aimed at stay-at-home dogs whose out-to-work masters fret about the separation anxiety their pets suffer, and the trouble they get into, when left unattended for long stretches of time.