CABRERA: You may know her as a celebrity entertainer, and a global icon, but Grammy award winning artist John Bon Jovi also tops the charts feeding America's hungry. We see how he impacts your world one soul at a time. This may look like a trendy restaurant, but it's actually a unique movement to feed those in need.</s>JON BON JOVI, SINGER: I thought how we can bring people together in an affordable accessible way. We focused on the issue of homelessness and then housing and food securities. It was one soul at a time.</s>CABRERA: Welcome to the JBJ soul kitchen with two locations, here each meal is a mission.</s>BON JOVI: We have created, what we now call it, pay it forward motto.</s>CABRERA: That would be some way to participate and help us.</s>UNIDENTIFIED FEMALE: A nonprofit within the Rocker Jon Bon Jovi soul foundation, this community kitchen welcomes everyone at the table regardless of their ability to pay.</s>BON JOVI: There are no prices on the menu. If you're in fact in need, you volunteer. That pays for a meal for you and for your family.</s>UNIDENTIFIED FEMALE: And there are some bread and butter.</s>BON JOVI: Should you choose to enjoy a meal, you suggest you buy a pay it forward card, so that you not only affected change by paying from your meal, but the one next to you.</s>UNIDENTIFIED FEMALE: You don't know if someone is dining here, because they are in need or to pay it forward. Everyone is treated the same.</s>BON JOVI: It's the key to our success is empowering the individual.</s>CABRERA: Check out CNN.com/impact.
Jon Bon Jovi Serves Up Hope.