ROBERT SIEGEL, host: One man who drives a hybrid SUV is out with a new initiative.</s>MICHELE NORRIS, host: Today Al Gore's nonprofit, the Alliance for Climate Protection, announced one of the most expensive public advocacy campaigns in U.S. history. It's called the We campaign, that's W - E , we.</s>ROBERT SIEGEL, host: The alliance says it will spend $300 million over three years to push policymakers to take on climate change.</s>MICHELE NORRIS, host: The campaign's first move is a TV ad.</s>Unidentified Man: We didn't wait for someone else to guarantee civil rights or put a man on the moon, and we can't wait for someone else to solve the global climate crisis.</s>ROBERT SIEGEL, host: Naturally, the We campaign has its critics, some of the same critics who charged Gore last year with generating a huge electric bill at his Nashville mansion. They say Gore wants average Americans to make sacrifices he won't make.</s>MICHELE NORRIS, host: Well, down in Tennessee, the former vice president recently finished installing solar panels, compact fluorescent bulbs and other measures to cut down on his own energy use.
Former vice president Al Gore's non-profit organization on Monday launches the "We" campaign, a $300-million effort to push policymakers to adopt tough legislation to combat climate change.