DAVID GREENE, HOST: And today's last word in business is: Crispy and cheesy and really, really profitable.</s>DAVID GREENE, HOST: You might remember when we introduced you to Taco Bell's Doritos Locos Taco a few months ago. It's a taco made with a shell of Nacho Cheese Doritos. Taco Bell's chief executive hailed it as a flavor pairing waiting to happen. And after a huge media rollout, taco lovers have spoken by buying 100 million Doritos Locos Tacos in about 10 weeks. That is a whole lot of tacos.</s>DAVID GREENE, HOST: To compare, it took McDonald's a decade to sell 100 million hamburgers. The innovation helped raise Taco Bell sales figures and inspired a chain to consider some new offerings. This time a bit more refined. Next month the chain will roll out menu items from celebrity chef Lorena Garcia, including gourmet burritos. Gourmet. That's going to mean no Doritos, isn't it?</s>DAVID GREENE, HOST: That's the business news on MORNING EDITION, from NPR News. I'm David Greene.</s>RENEE MONTAGNE, HOST: And I'm Renee Montagne.
The taco is made with a shell of nacho cheese Doritos. Taco Bell's chief executive hailed it as a "flavor pairing waiting to happen." After a big media blitz, taco lovers have spoken — by buying 100 million Doritos Locos Tacos in about 10 weeks.