DEBORAH MARCHINI, CNN ANCHOR: It appears that France's Vivendi is moving to increase its profile with investors in the United States. Ian Rodger is international news editor at the "Financial Times" and joins us today with a story on the subject. Ian, what does Vivendi want with American investors?</s>IAN RODGER, INTERNATIONAL NEWS EDITOR, "FINANCIAL TIMES": Well, I suppose the simple answer is it wants their money. Vivendi is an old-style French water-sewerage-utility kind of company that this guy Jean-Marie Messier got a hold of a few years ago, and he's bought the Seagram business last year, which gave him Universal Studios and a couple of other things -- so he's trying to turn it to a sort of go-go media company and wants to, sort of, jettison the idea that it's old fashioned and French and be judged by American rules. So joining the New York Stock Exchange Board is a way of getting that sort of patina, if you like.</s>MARCHINI: Do you think it will translate into a significant difference in the way that the shares are seen here?</s>RODGER: Well, I would think so over a time, as long as the performance continues to go. This guy has an ego as big as all outdoors. He wrote an autobiography a couple of years ago called "Jean-Marie Messier: Myself, Master of the World." So I think you're going to hear a lot about him. You hear people saying he's sort of the Rupert Murdock of Europe. That could draw investors; that could also repel investors.</s>MARCHINI: I was going to say are you sure that translation is correct from the French?</s>RODGER: Yes, I think so.</s>MARCHINI: All right, thank you so much, Ian Rodger.
'Financial Times': Vivendi Makes Bid for Larger World Market