STEVE INSKEEP, Host: NPR's Sonari Glinton reports.</s>SONARI GLINTON: There's Groupon, Living Social, OpenTable, Google Offers, now Facebook. How are Facebook's Internet coupons different? They only offer social deals.</s>EMILY WHITE: So they're deals that you would never really do alone, like river rafting or going to a Rihanna concert.</s>SONARI GLINTON: Emily White with Facebook says the company will be better positioned than others to target groups.</s>EMILY WHITE: With over 500 million users, we have a really large audience that we know a lot about, because they've chosen to share a lot about themselves with us.</s>SONARI GLINTON: Mario Correa runs TheDailyHookup.com, a deal website aimed at gay men. He says as more giant sites like Facebook enter the coupon fray, the better it'll be for niche marketers.</s>MARIO CORREA: Your deals are getting to become lowest-common-denominator deals, you know, stuff that is just really not very interesting, but gets the most people potentially involved because it's cheap and it's easy.</s>SONARI GLINTON: Sonari Glinton, NPR News.
Facebook announced Tuesday it is jumping into the online coupon field already occupied by Groupon, LivingSocial and many others. Facebook will only offer social deals – things you wouldn't normally do alone like river rafting.