MALVEAUX: Wow. Super Bowl XLVII here. Today marks the most entertaining event in the run-up to the game. We're talking about media day. This is a live picture of the Ravens news conference going on right now in New Orleans. Now, earlier, the 49ers spoke to the media. And who's going to be the top ref on the field this year. Former Morehouse College quarterback Jerome Boger. There's been some controversy sounding the selection, however. Some say he was picked based on favoritism and not merit. Well, he has worked three divisional playoff games as a ref, but he's never worked a conference championship or a Super Bowl. One thing for sure is that whatever team wins the Super Bowl, winning coach is going to be a guy named Harbaugh. Jim of the 49ers or John of the Ravens. As our Carlos Diaz shows us, it's not the only guarantee this Sunday. The city of New Orleans is going to be a big winner as well.</s>CARLOS DIAZ, CNN CORRESPONDENT (voice-over): Whatever the final score turns out to be on Sunday, there's one clear winner in the big easy, the city of New Orleans itself. The big game means big bucks. And the crowds are already here celebrating and spending.</s>UNIDENTIFIED FEMALE: It is good food no matter where you go. Good drink no matter where you go. And good people. The people are so hospitable. They are so welcoming and friendly.
New Orleans Cashing in on Super Bowl