CAROL COSTELLO, CNN ANCHOR: It is a big day for Blackberry, yes, Blackberry. The new Blackberry Z10 finally goes on sale today. It had been delayed for months and expectations are rather high. CNN's Zain Asher is standing by in New York. Good morning.</s>ZAIN ASHER, CNN PERSONAL FINANCE CORRESPONDENT: Hey, Carol, you know this is an absolutely crucial release for the company. It's had so much trouble competing with Apple and Samsung over the years. Its market share is pretty much a pittance compared to its rivals. In the fourth quarter of 2012, Blackberry owned about 3.5 percent of the Smartphone market versus 70 percent for Android and 21 percent for Apple's IOS. Now this is really a tough time for the device to come out. The market place is certainly a lot more competitive now compared to previous Blackberry launches. Reviews have been mostly positive, though, and investors at RIM are optimistic too. The company's share price has gone up more than 40 percent since the start of the year, up roughly 3.5 percent today -- Carol?</s>COSTELLO: Zain Asher reporting live from New York, thanks so much. Coming up, the cast of "The Mary Tyler Moore Show" coming back to TV for a star-studded reunion.</s>UNIDENTIFIED MALE: Who can turn the world on with her smile? Who can take the --
Blackberry Z10 goes on Sale Today