LEMON: It is national bullying prevention month, and this week's CNN hero is tackling bullying where it often starts and that's in middle school. Every year in the U.S., 7 million children are bullied, either at school or online. And when Matthew Kaplan realized his little brother was a victim, he took action, even though only in the eighth grade. In the past five years, he has shared his free anti-bullying program with more than 4,600 middle school students across the country.</s>MATTHEW KAPLAN: The term peer pressure is thrown around a lot. And usually when it is, it's meant as a negative thing. But I believe that we can actually harness peer pressure for good. I mean, why don't people think it's cool to be kind? And that's what positive peer pressure is all about, creating a culture where being inclusive and being kind is the norm.</s>LEMON: To see in Matthew Kaplan's positive peer pressure program in action, go to CNNheroes.com. That's it for us tonight. Thanks for watching.
Matthew Kaplan's Positive Peer Pressure Program. Aired 11p-Midnight ET