PEREIRA: Welcome back to "NEW DAY". Want to show you a story that underscores the power of social media. You might have seen this GAP ad, part of their "National Make Love Holiday" campaign featuring a diverse group of cultural icons dressed in the GAP clothing. This one is featuring Sikh actor and designer Waris Ahluwalia. Well someone tweeted a photo that they had seen of the ad that had been defaced in an unknown subway. And if I actually show you right here instead of saying "make love" it says "make bombs" and some idiot scribbled "please stop driving taxis". Let that settle for a second. This is what happened in response. Somebody saw this and tweeted, "Hi there, thanks for informing us." This is the GAP responding to the person that tweeted. "Thanks for informing us of this, can you please follow and direct message us. We'd like to know the location of it." So not only did GAP respond they took it one step further. They took the original GAP ad and they made it their Twitter profile picture in a show of support for the intended holiday message. And I want to point out also. We've been hearing word that some members of the Sikh community have started a whole "Thank You GAP" campaign to show their appreciation for the inclusion of a Sikh model. They say it is raising the profile of their community in an impactful way. We had to share that story with you -- guys.</s>BOLDUAN: Yes. Talk about the power of social media. Good to see GAP respond that way. Thank you so much Michaela.</s>CUOMO: Oh boy, that was good. Thanks for that. All right, so the annual turkey pardon is taking place today right? But before we talk about it we're going to have do it at the couch.</s>BOLDUAN: Where else should we talk about it? The couch.
GAP's National Make Love Holiday Campaign