RENEE MONTAGNE, host: NPR's business news starts with music in the cloud.</s>RENEE MONTAGNE, host: Apple has reached deals with Warner Music and EMI, among other labels, to allow consumers to listen to music on the Web. That's according to The Wall Street Journal. The deals are critical for Apple's effort to set up an online digital storage system for consumers.</s>RENEE MONTAGNE, host: Apple is expected to unveil its iCloud service next week. It would mean no downloading onto devices. Music and other digital content would be stored and accessed online. It's a new business model for selling digital content. And other big players - namely Google and Amazon - are trying to develop similar services.
Apple has reached deals with Warner Music and EMI, among other labels, to allow consumers to listen to music on the web, according to The Wall Street Journal. The deals are critical for Apple's effort to set up an online digital storage system for consumers. The company's expected to unveil its iCloud service next week.