THIS IS A RUSH TRANSCRIPT.  THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED. CAROL COSTELLO, CNN ANCHOR: First this morning, a Super Bowl question for ASK CNN -- here it is.</s>KIMBERLY SHIELDS, ATLANTA, GEORGIA: Hi. My name is Kimberly Shields. I am from Atlanta, Georgia. And the question I want to know is: How did the Super Bowl come about?</s>PETER KING, SENIOR WRITER, "SPORTS ILLUSTRATED": Kimberly, you've got to think back to 1963, '64, '65. There were two football leagues, the American Football League, the upstart, and the established National Football League. The National Football League didn't want to give the American Football League the satisfaction of competing with it, but there were a couple of entrepreneurial types in the AFL, among them Lamar Hunt who is still the owner of the Kansas City Chiefs, and they really wanted to put the two leagues together in the championship of the world. It finally worked out in 1966, and in fact, it was Lamar Hunt's daughter who ended up naming this tremendous game. She was playing with a super ball one day, and she was bouncing the super ball on the ground, and all of a sudden it occurs to Lamar Hunt, "Super Bowl." And that's the way that the Super Bowl was born.
Ask CNN: How Did The Super Bowl Come About?