BLACKWELL: An entrepreneur in Georgia did not have to look far to find success. Here's this week's start small, think big.</s>RYAN LANE, DREAM BEARD FOUNDER: Hi, my name is Ryan Lane, and this is Dream Beard. Dream Beard is a grooming product line for men which specialize in beards. So, when we started Dream Beard back in 2012, it was really out of necessity. There was no product out there that I could find for men to groom their beards, to help coat the hair follicles, help promote growth, to help with itch. And so, through that, we really kind of -- the light bulb went off, and we realized that there was a huge market for this that was untapped. One of the keys to our success has been the handwritten notes. We've done it in every package. We're constantly communicating with our customers. We have live chat on our Web site, we're very active on social media. We just begin to kind of create this aura of like manly men, just having fun, and not really taking themselves super serious. Beards were associated with bad people. But I think what Dream Beards is doing is we're changing that perception. You can be who you are with a beard. The bread doesn't have to be, you know, in a certain stereotype. I believe that Dream Beard kind of sends off more of a message, hey, this isn't just a trend, it's not just something that looks cool, but this is who I am, you know, I am a bearded man.</s>BLACKWELL: All right. That's it for us. We'll see you back here at 10:00 Eastern for an hour of "</s>NEWSROOM." MARSH: And don't go anywhere. "SMERCONISH" starts right now.</s>MICHAEL SMERCONISH, CNN HOST: I'm Michael Smerconish in Philadelphia. We welcome our viewers in the United States and around the world.
Redefining Manly Men is Business Success