DEBORAH AMOS, host: In business news today, Google tests the airwaves. The next time you turn on commercial radio, the company controlling the ads you hear could be Google, a name usually associated with the Internet. The company that made search engines profitable has begun testing its targeting technology on other media.</s>DEBORAH AMOS, host: For now, Google is working with just a few of its online customers in a limited test of the new technology it acquired from buying a radio advertising company earlier this year.
The next time you turn on commercial radio, the company controlling the ads you hear could be the Internet business Google. The company that made search engines profitable has begun testing its ad-targeting technology on other media.