DAVID HAFFENREFFER, CNN ANCHOR: France's Publicis is paying almost $2 billion for the advertising firm Saatchi & Saatchi. "Fortune" magazine's Janet Guyon has more now for us from London. Good morning, Janet. Why is Publicis so eager to expand in the U.S.?</s>JANET GUYON, LONDON BUREAU CHIEF, "FORTUNE": Well, you have to understand, David, that the U.S. is the world's biggest advertising market, some of the world's biggest marketing companies are located there. Publicis will pick up Procter & Gamble through this acquisition. So it's pretty natural for a lot of the advertising companies over here in Europe to want to get in to the U.S. because that's the big market.</s>HAFFENREFFER: And are there -- obviously, everybody on Wall Street's going to start looking around for who might be next to merge in the advertising business. Any insights on that front?</s>GUYON: Yes, there are a number of companies being speculated, Inner Public Group (ph) of the U.S. is seen most likely to acquire a new ad company. You know, even Publicis, itself, had been looking at Young & Rubicam before WPP bought that company. True North is another company in the U.S. that people are speculating may become an acquirer or an acquiree. So we do expect to see a lot more consolidation in this business as the ad companies try to go global.</s>HAFFENREFFER: All right, Janet Guyon, "Fortune" magazine out of London, thanks very much for the update.
'Fortune': France's Publicis Pays $1.9B for Saatchi & Saatchi Ad Firm