RALPH WENGE, CNN ANCHOR: When people think of New Zealand, images of forests, cattle and sheep may come to mind.</s>ASIEH NAMDAR, CNN ANCHOR: But now an Italian businessman is looking at a plan to add fine art and fashion to that list. And TV New Zealand reports on a show that spotlights both in one step.</s>PENNY DEANS, TVNZ (voice-over): Italian entrepreneur Angelo Jelmini (ph) isn't quite sure what to make of Nelson's famous wearable art show.</s>ANGELO JELMINI, ITALIAN ENTREPRENEUR: I don't know if it's fashion, I don't know it it's theater, I don't know if it's art, but all the things put together.</s>DEANS: Whatever it is, Angelo Jelmini's flown here to see if this could be a hit on the catwalks of Europe.</s>SUZIE MONCRIEFF, EVENT ORGANIZER: I think it would be a lot of fun, and the Italians would enjoy it. We're not the land of sheep and mountains. We are actually a creative, colorful and innovative people with an incredible culture.</s>DEANS: The idea to come all that way to see the show came from Angelo's colleague, New Zealander Jennifer Souness, who saw wearable arts for the first time at the Sydney fashion week.</s>JENNIFER SOUNESS, EVENT ORGANIZER: This is something that I've never seen anywhere else in the world. And Angelo is somebody I know who will be able to get this off the ground for me.</s>DEANS: The show has been to Southeast Asia several times and went down well in Sydney.</s>SOUNESS: Ultimately, I'd like to take the show and have it travel all year round.</s>DEANS: As for Angelo, he says he loves the costumes, but the show needs more polish to package it for export. From Television New Zealand, I'm Penny Deans reporting for the CNN WORLD REPORT.
'Wearable Art' Makes Splash Down Under