JUDY WOODRUFF, CNN ANCHOR: The personal stories of Olympic athletes are sometimes the most compelling part of the games. CNN's John Raedler explains there's a new place where you can get those stories.</s>JOHN RAEDLER, CNN CORRESPONDENT: It used to be that sports stars, like Aussie swimmer Susie O'Neill, built their public profiles with the help of an agent and sponsors. Now they also use something else: Web sites. The content of the sites is varied. In addition to photos and news items, O'Neill provides a list of recipes, most of them containing a sponsor's product: honey. Another Aussie swimming star, Ian Thorpe, known as the "thorpedo," provides advice to want-to-be gold medalists: to do your best. He also answers questions from Web surfers, revealing that he doesn't eat any seafood, but loves his mum's baked leg of lamb with potato, pumpkin, beans and carrot. American sprinting sensation Marion Jones is another with a Web site. It keeps count of her quest for five gold medals, and it provides news on the controversy surrounding her husband, shot-putter C.J. Hunter, who the IOC says tested positive for steroids. Checking cjhunter.com, it turns out to be an unrelated job hunting site, something some people might find useful after the games. And then there's American male track star Maurice Green's Web site -- it's for sale. John Raedler, CNN Sydney.
Olympic Stars Use Web Sites to Spread Personal Popularity