CANDACE MITCHELL, FOUNDER, MYAVANA: Your hair is actually as unique as your fingerprint. I'm Candace Mitchell and this is Myavana. Myvana scientifically recommends the perfect products for your hair. You're just simply combing your hair and putting the hair strand in these (inaudible) and this is what you actually send back to our lab. We're going to review this customer's hair care plan, we break down the texture, type and condition of your hair strand. We're actually looking at the ability for your hair to retain moisture, also how easily can your hair go from curly to straight. That is what actually indicates what products are best for your hair. As a computer science major at Georgia Tech, I actually just had a really horrible hair day. I thought, you know, there should be some type of software that tells you the best products for your hair. That's when I started the research process to develop an algorithm. Our initial target market has been women of color. But lately, we've had women of all ethnicities join our service because hair is like a universal problem. We opened our first storefront in Atlanta. We accomplished our first profitable year last year. Once people think that stem and beauty is oxymoron but the foundation of beauty products is science. And so, it's really about empowering women with technology.</s>WHITFIELD: Hello again everyone and thank you so much for joining me. I'm Fredricka Whitfield.
Solving Hair Problems Through Science.