SAMBOLIN: Welcome back to EARLY START. Twenty-five minutes past the hour. We are minding your business this morning. It looks like Hyundai one big in the Super Bowl auto ad wars. The ad showed a young boy and his mother gathering up a group of friends in a Santa Fe SUV to confront bullies at a local park. Hyundai saw a 783 percent increase in web traffic after this aired. The commercial far surpassed the next closest ad for the Audi A6.</s>BERMAN: So, Super Bowl ads, of course, they don't come cheap. The average cost of 30-second spot this year, $4 million.</s>SAMBOLIN: Wow.</s>BERMAN: That's a lot. That's a 90 percent from a decade go. So, which companies came out ahead? In a check of a top search Super Bowl commercials on YouTube. M&Ms; took the top spot, followed by Mercedes Benz, Disney's new "Oz" movie, Lincoln and Audi, of course, there as well.</s>SAMBOLIN: And more than 500 years, King Richard III died in battle. Today, we find out in skeletal remains from a king, if they were found in a parking lot, if they are his? This is all happening in England. That story is straight ahead.</s>BERMAN: It looks like it may be the real deal.</s>SAMBOLIN: Because it looks like him?</s>BERMAN: Looks just like I remember him.
Hyundai Wins Big in Auto