KEILAR: The food, the TV ads, the parties, the halftime show, and, oh, there's also a football game, right? A football game? The excitement building in Atlanta ahead of Sunday's Super Bowl when the New England Patriots take on the L.A. Rams. But the game is only part of the story. CNN "EARLY START" co-anchor, Dave Briggs, live for us in Atlanta. Dave, it's nice to see you at this hour. First off, what are some of the things you'll be watching for as Super Bowl LIII kicks off?</s>DAVE BRIGGS, CNN ANCHOR, "EARLY START": Brianna, it's nice to be on in the waking hours. Let's kick things off with the halftime show with a little controversy. Maroon 5 is under fire there. They're asking Levine to drop out of the performance, given Colin Kaepernick's continued absence in the NFL. Levine told "Entertainment Tonight" they will be heard, the petitioners, adding, "I don't want to spoil anything, that could be the Monday watercooler talking point." The commercials always intriguing. Maybe less so now that they're leaked prior to the game. But you will see some celebs like Charlie Sheen, Harrison Ford and Cardi B and the Dude, Lee Boughski (ph) reappearing after 10 years. Samuel Adams is proof you don't have to spend $5.2 million on a 30-second ad. They rolled out this 32-ounce giant goat can honoring Tom Brady. Too old, too slow, still here, bill. The rumor is it tastes pretty good. That's just a rumor. On the field the Rams coach, Sean McVay, is the youngest coach ever in the Super Bowl, just 33, half the age of Bill Belichick, going for his sixth ring.
Countdown to Super Bowl LIII.