ANNOUNCER: Bringing you the world for 20 years, this is CNN.</s>DONNA KELLEY, CNN ANCHOR: Both teams in town for the Super Bowl. Let the hype begin.</s>FRED HICKMAN, CNN/SI ANCHOR: It is insane, and you can almost watch it build. The Monday is kind of quiet because everybody is just kind of getting into town and the media guys are all setting up. Tuesday, you start -- you know, the players will start coming in and the league's starting to come in and you're starting to see the souvenirs piled up and all that. By Wednesday, people are really starting to arrive. You know, the fans are there and they're starting to just get lathered up, you know. Thursday, it's nuts. That's when everybody's going out and seeing stuff and all the parties are starting. I know, me personally, the last time I was here in Atlanta, my phone rang off the hook. People that I haven't seen since high school that I didn't even like were calling me up and asking me for tickets. Friday, now you're ready to play the game. You know, the players are tired of us, we're tired of the players. The fans are just having a ball, you know, and they're still starting to build in. Now they're panicking because they don't have tickets. Saturday is kind of a get-ready kind of day, you know. And then, Sunday, they play the game. And once in a while, we've had some very, very good football games, but a lot of times the games aren't -- they don't quite live up to the hype.
CNN20: Super Bowl Hype, Fred Hickman Remembers