BLITZER: Bob Dylan as you've never seen him before. Here's CNN's Jeanne Moos.</s>JEANNE MOOS, CNN SPECIAL CORRESPONDENT (voice-over): If only we could ask Dylan himself to hear his classic. Turned into an interactive channel surf. From selling dust busters on a fictitious shop-TV to a fake talk show. The song "Rolling Stone" named the greatest song of all time finally has a music video. Bob Dylan's management contacted a digital technology company called Interlude seeking its expertise mixing music with interactive technology.</s>YONI BLOCH, CEO, INTERLUDE: We were both so excited about working on like such a legendary song and we're so frightened.</s>MOOS: It's scary messing with the work of an idol. Interlude's technology lets you watch the song on 16 different channels. Some of the programming is real. "The Price is Right," for instance, with Drew Carey. But most of the programming is made up, like the Cuisine Channel, featuring an actress. You just surf by clicking on the channel buttons changing from a reality show. To news about a stabbing with the victim singing. Stabbing victim also happens to be the director.</s>UNIDENTIFIED MALE: I'm wearing the same sweater.</s>MOOS (on camera): Music fans seem torn, some say it's genius, some say it's selling out.</s>BLOCH: Tell them nobody made money.</s>MOOS (voice-over): Interlude did the music video for free to demonstrate its technology, though the video was timed to coincide with the release of Dylan's 47-CD box set. (</s>On camera): And if you get sick of all that surfing, you can always do this. (</s>Voice-over): Just tune to the Music Classics Channel, where you can listen to Dylan belt it out the old-fashioned way. Jeanne Moos, CNN, New York.
Bob Dylan Music Goes High-Tech