WOLF BLITZER, CNN ANCHOR: We interrupted our conversation with Herb Cohen. Herb Cohen is the author of this important book "Negotiate This," how you need to know what you need to know about negotiating with a loved one, a friend, an employer, an adversary. What's the most important thing, Herb, our viewers will learn by reading this book?</s>COHEN: Well, not only does this apply to dealing with Saddam Hussein, maybe even Pete Rose, I think one of the things you want to do is be more humble. Approach people with a low key pose of calculated incompetence and learn to say, I don't know. I didn't understand. Help me.</s>BLITZER: In other words, you step back in order to win?</s>COHEN: Make the other side feel superior to you. In many cases, it's difficult to do, but try harder.</s>BLITZER: It's good advice. "Negotiate This." Herb Cohen, we'll have you back.</s>COHEN: Thank you, Wolf.</s>BLITZER: Thanks for joining us.</s>COHEN: Thank you. TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Interview With Herb Cohen, Author, "Negotiate This"