RENEE MONTAGNE, HOST: Good morning, I'm Renee Montagne with an unusual item for sale on eBay, naming rights for a new species of moth - like, say, Moth Radio Hour. Proceeds go to the Western National Parks Association, which is aware that a moth lacks the color and charisma of a butterfly. With the naming rights, the association says, we're trying to break the stigma against the moth, give it a fair shake. They're also hoping people flock to name it like moths to a flame. It's MORNING EDITION.
Proceeds go to the Western National Parks Association, which hopes the naming rights will "break the stigma against the moth."