RENEE MONTAGNE, HOST: NPR's business news starts with Samsung's new star.</s>RENEE MONTAGNE, HOST: At least the company hopes it is a star. Samsung is planning to unveil its new Galaxy S4 smartphone tonight in New York City, throwing down a new challenge to Apple's iPhone. The new Galaxy will be the flagship device on Google's Android platform, which dominates the smartphone market.</s>STEVE INSKEEP, HOST: Samsung is now the sales leader for the industry, selling almost 385,000,000 cell phones last year.</s>RENEE MONTAGNE, HOST: Apple rarely talks about its marketing strategy, but yesterday Apple's marketing chief gave an interview talking up customer satisfaction with the iPhone.</s>STEVE INSKEEP, HOST: And what do you know, he didn't like the Android. He called the Android experience, quote "simply not as good as an iPhone."</s>RENEE MONTAGNE, HOST: Apple has good reason to be on the attack. Its shares are down 15 percent this year alone. Meanwhile, Samsung's profits have been soaring.
Samsung is planning to unveil its new Galaxy S4 smartphone Thursday night in New York City, throwing down a new challenge to Apple's iPhone. The new Galaxy will be the flagship device on Google's Android platform, which dominates the smartphone market.