STEVE INSKEEP, Host: One of the deals made at Buck's diner could easily involve the game called Farmville. Tens of millions of people play this game. It lets you cultivate a virtual farm - along with your friends - on Facebook.</s>RENEE MONTAGNE, Host: Farmville comes from Zynga. Zynga also makes the game Mafia Wars. Analyst Augie Ray, of Forrester Research, says these games are big business now that one out of eight American adults plays them.</s>RENEE MONTAGNE, Host: Obviously, where consumers spend their time, that's where money will flow in one form or another.</s>RENEE MONTAGNE, Host: Last week, Zynga received a $150 million investment from a Japanese technology company. There's also talk of a partnership with Google.</s>RENEE MONTAGNE, Host: Then there's the marketing outlets - things like advertising in the game or advertisers giving away, for instance, virtual goods.</s>STEVE INSKEEP, Host: And that's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.</s>RENEE MONTAGNE, Host: And I'm Renee Montagne.
Tens of millions of people play the game Farmville which lets you cultivate a virtual farm, along with your friends, on Facebook. Zynga also makes the game Mafia Wars. Forrester Research says these games are becoming big business. Last week, Zynga received a $150 million investment from a Japanese technology company. There's also talk of a partnership with Google.