NPR: The San Francisco Chronicle. That's unless there are major job concessions from unions within weeks. NPR's David Folkenflik reports.</s>DAVID FOLKENFLIK: When Hearst shed the smaller San Francisco Examiner and bought the dominant Chronicle in 2000, the media company thought it had finally won control of the market. But the paper has been weighed down by union contracts, the collapse of income from classified advertising and the burst of the dot-com bubble.</s>ROBERT ROSENTHAL: This is arguably one of the great cosmopolitan and sophisticated markets in the world, and yet the business model for the Chronicle has been broken for years.</s>DAVID FOLKENFLIK: Robert Rosenthal was managing editor of the Chronicle from 2002 until 2007. And he doesn't mince words about the state of the larger industry, either.</s>ROBERT ROSENTHAL: We're in a crisis. And I think the next few years there will be solutions, but right now nobody has one.</s>DAVID FOLKENFLIK: David Folkenflik, NPR News.
The owner of the San Francisco Chronicle says if it can't reduce expenses dramatically soon, it will close or sell the newspaper. Hearst Corp. has made it clear that the cost-cutting will require a significant number of layoffs at Northern California's largest newspaper.