The managing director of London Weekend Television (LWT), Greg Dyke, met with the representatives of the "big five" football clubs in England in 1990. The meeting was to pave the way for a break away from The Football League. Dyke believed that it would be more lucrative for LWT if only the larger clubs in the country were featured on national television and wanted to establish whether the clubs would be interested in a larger share of television rights money. The five clubs decided it was a good idea and decided to press ahead with it; however, the league would have no credibility without the backing of The Football Association and so David Dein of Arsenal held talks to see whether the FA were receptive to the idea. The FA did not enjoy an amicable relationship with the Football League at the time and considered it as a way to weaken the Football League's position.
What did the Football Association want to do through building a relationship with the new league?
weaken the Football League's position