Department stores today have sections that sell the following: clothing, furniture, home appliances, toys, cosmetics, gardening, toiletries, sporting goods, do it yourself, paint, and hardware and additionally select other lines of products such as food, books, jewelry, electronics, stationery, photographic equipment, baby products, and products for pets. Customers check out near the front of the store or, alternatively, at sales counters within each department. Some are part of a retail chain of many stores, while others may be independent retailers. In the 1970s, they came under heavy pressure from discounters. Since 2010, they have come under even heavier pressure from online stores such as Amazon.
Who started influencing department stores in the 1970's? 
discounters