Julep It's Whipped Matte Lip Mousse
A hydrating, liquid-to-matte mousse that glides on mess-free, grips for all day vibrancy, and has a weightless finish.
At Julep, we celebrate Brave Pretty. Try any trend  no judgments, no fear. Our award-winning products hold our "Girlfriend's Promise": simplified, good for you, and no makeup artist required. There's no wrong way, just YOUR way

We had the idea for a truly standout lip product. The only thing missing: input from our customers. -Jane Park, Founder &amp; CEO.
80,000 women signed up to test Its Whipped.
From the shades to the applicator to the color names, Julep customers weighed in on their favorites to help make Its Whipped our biggest lip collaboration ever.
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