Ouidad Playcurl Volumizing Shampoo, 8.5 Fl Oz
If you have loose curls that are fine and fragile, then you know the struggle: without the right hair care products, your curls can fall flat. Many shampoos that promise volume work by drying out the hair, which can leave curls frizzy and undefined.<br><br> The Ouidad PlayCurl Amplifying Shampoo is different. Formulated with Wheat Protein, Hydrolyzed Silk, and nourishing botanicals like Green Tea and Aloe, our formula gently cleanses curls while giving them a healthy boost of bodywithout stripping your hair of its moisture. Our lightweight ingredients won't stretch curls or weigh them down, so your hair will continue to look defined and lifted with maximum fullness and bounce. This shampoo is also safe for color-treated hair.<br><br> Ouidad is the original curl expert with one iconic idea: let curls be curls. The PlayCurl curl amplifying series of hair care products by Ouidad is recommended for loose, wavy, or s-shaped curls. Maximize your hair's volume by using Ouidad PlayCurl Amplifying Shampoo with our PlayCurl Amplifying Conditioner, Foam, and Styling Spray for a complete curl care regimen.
Ouidad is the original curl expert with one iconic idea  let curls be curls. For over 30 years, weve perfected a unique customized approach for each curl type: Loose, Classic, Tight, and Kinky curls.

<img alt="Instant lift and volume for curly hair" src="https://m.media-amazon.com/images/S/aplus-media/vc/70263257-e27c-47bb-91d3-bab65d4d8fe3._CR0,0,300,300_PT0_SX300__.jpg" class="a-spacing-mini">
    


                            <br/>
<img alt="ouidad products made with nourishing botanicals" src="https://m.media-amazon.com/images/S/aplus-media/vc/af6b8059-3ebe-412a-84e2-6b661834e290._CR0,0,300,300_PT0_SX300__.jpg" class="a-spacing-mini">
    


                            <br/>
<img alt="frizz control for loose curls" src="https://m.media-amazon.com/images/S/aplus-media/vc/bc74ae54-9d18-4466-86cf-c810c84dc372._CR0,0,300,300_PT0_SX300__.jpg" class="a-spacing-mini">
    


                            <br/>
Our lightweight ingredients won&#039;t stretch curls or weigh them down, so curls look defined and lifted with maximum fullness and bounce.
With Wheat Protein, Hydrolyzed Silk, and nourishing botanicals like Green Tea and Aloe, our formula gently cleanses curls while giving them a healthy boost of body-not stripping their moisture.
Botanical Humectants (like Arnica, Rosemary, and Green Tea) infuse moisture and shine into each curl. Where most products fall flat on volume and frizz control, we deliver.
In 1984, world-renowned hair stylist Ouidad opened her first salon dedicated to curls, offering curly-haired women the freedom to embrace the endless options and enviable texture only curly hair can offer.
Today, more than 60% of women have curly hair, and no two curls are the same. The Ouidad philosophy knows your hair inside and out, ensuring that your hair  with its unique curl pattern and distinctive style  stays hydrated, healthy, and happy. We use only the deepest moisturizers and most nourishing botanical oils to strengthen every strand from the inside out. Over time, youll see that your curly hair doesnt just look better  it will also be softer, stronger, and healthier. Because every curl needs the regimen that treats it right.
B002HM1RFQ B0002VNKRW B00ARF0KSK B0001Y74WM B002HLZTWE B002HM3EM0 B00AVW9OAO B077GMVCVG B00BSBW90Y B00J8JZ0ZY B01M1D3RR5 B007Y55GVC B01LBN986G
B002HM1RFQ B07D77LB48