COLOR WOW Security Shampoo
Finally: a shampoo formula that leaves nothing behind to dull your color or impede hair growth did you know that shampoos actually no longer clean hair but actually leave dulling films behind! Its true. Virtually every shampoo has silicones, conditioning agents and/or ingredients to make the formula look pearly. None of these ingredients clean your hair: in fact, they do the opposite. They are made to adhere to the hair, and do not easily rinse off. They not only leave your color dull and drab, but, because you massage shampoo onto your scalp, these ingredients can stick to your scalp and block hair growth. Only color security shampoo is formulated with no silicones or natural oils, no conditioning gums, no pearlizing agents or waxes, no sulfates no parabens. This ultra-clear, rich lathering, mild formula just does what a shampoo is supposed to... Leaves your hair and scalp clean. And, because no dulling films from conditioning agents are left behind, hair color is vibrant and bright!
Color WOW, the first professional range of breakthrough haircare technologies that not only keeps your color first-day fresh but makes it easy to achieve WOW style with hair thats been compromised by color treatments
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Your color-treated hair will never look its freshest if your shampoo contains:
Sulfates  why, because they are harsh, will open cuticle and color will escape
Silicones  why, because they create a film on the hair and wont rinse off during cleansing
Thickening Ingredients  same thing, creates a film that dulls and weighs down hair
Conditioning Agents  these not only weigh hair down but can oxidize and cause brassiness
Pearlizing Ingredients - makes the liquid shampoo look pretty but leaves hair dull
Color Wow has removed all of these ingredients.
We dont blame you. Thinning in men and women has become an epidemic.
Seems the problem coincides with all the unnecessary ingredients: silicones, conditioning agents, thickening and pearlizing agents  that have been added to shampoos.
So weve taken them out. Our shampoo thoroughly cleans your hair but leaves nothing behind to build up, block follicles and impede new hair growth.
We get it. Extensions are a big investment so you want to keep them as long as possible.
The right shampoo is the key.
Just about every shampoo on the market today contains conditioning agents and silicones that will actually loosen the glue! Not Color Wow  weve take out the extension-loosening dangers.
And, its paraben free too.
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