Calvin Klein CK2 Rollerball Eau de Toilette Spray, 0.33 FL OZ
Ck2 is a dual-faceted scent that balances two opposing forces: the strike of spicy electric freshness and the warmth of magnetic woods.
One of the most recognized and influential brands in the world, Calvin Klein is the pre-eminent authority among fashions modernist designers. His name is synonymous with purity, luxury and a refined design aesthetic.
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The CK2advertising campaign was shot by acclaimed photographer Ryan McGinley, whose unapologetic, controversial and real vision perfectly complements the spontaneity and thrill of ck2.
The advertising creative features four stories that fold into one another in unexpected ways, creating authentic echoes between glances and the kind of lust or attraction couples can provide. Against the backdrop of urban and natural settings, four couples play out the free spirited, raw and passionate narratives of todays youth. The meaningful connections emphasize the thrill of life shared by two people and magnify the uniqueness of each relationship in our lives shared through a tapestry of experiences and emotion that ultimately define who we are.
CK2 reinterprets minimalism and art by inviting you to look through the clear container and experience the scent before applying. An expression of ck2s gender-free fragrance, the 2-part design unites male and female elements. A sleek rounded bulb of glass houses the juice and sits atop a solid square cap that also serves as a unit to maintain the bottle upside down. Both the bottle and cap go beyond the classic fragrance bottle to create two pieces perfectly in-sync and connected to each other, much like the connection of two people. The bottle is a pure, transparent and futuristic design that is cool and gender-free.
CK2 is a dual-faceted scent that balances two opposing forces: the strike of spicy electric freshness and the warmth of magnetic woods. A signature fragrance for an urban, alternative, new freshness.
Complex while cool and natural, two fragrance worlds merge together to create an exuberant, intimate and contrasted connection.
B019WZR5VU B000C21050 B00Q7755I2 B000OOSHAM B00KB8GTYM
B01CG79KCS B000E7WFX4 B000C21050 B00Q7755I2 B000OOSHAM B07GXR68BG B07FBTD2ZX