Hybrid Tees will create a line of boys T-shirts and sweatshirts to hit all tiers of retail for the holiday season, while Random House will roll out chapter and activity books and a Cryptid field journal.
The kids' series also has deals with Mattel, as a master toy partner, D3Publisher and Warner Home Video.
"There is a great deal of excitement and anticipation surrounding the retail launch of 'The Secret Saturdays' this summer," says Christina Miller, vice president, CNE. "Our strategy for the brand was to create an immersive program that gives fans the true Saturdays' experience to battle, collect and discover and with the partners we have on board, we have done just that."
"The Secret Saturdays" is produced at Porchlight Entertainment in Los Angeles, Calif.
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